Pirelli

The new collaboration between Pas Normal Studios and Pirelli encapsulates a shared passion for unrivalled performance and racing heritage. Founded in Milan in 1872, the Pirelli brand is renowned for its cutting-edge technology and sheer Italian racing pedigree.

Unconditional PerformancePirelli is a racing icon. Known for unconditional performance tires and truly Italian racing pedigree, Pirelli perfectly complements our approach to cycling. We travelled to the sterrato and hills around Siena to test-ride the tires in the collection. The white dust quickly covered the air around us, blurring the contours of the Italian Cypress lining the roads along the soft hills in the horizon.

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