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UNE GRANDE FÊTE

CELEBRATING CYCLING AND THE TOUR DE FRANCE IN JULY.


This July we’ll throw a great party as the race for yellow glory on the Champs-Élysées starts in Copenhagen, Denmark.

Cycling is a people's sport. Roads lined with kids, sunburned madness on endless alpine climbs. Probably the only sport where the arena doesn’t have a door and a ticket office. 

We want to celebrate cycling and the greatest spectacle of a race of them all. Explore all our July events below and join us for the grand celebration!

TOUR DE TO ØL

Great route, food, drinks and the full Tour de France race experience - join our Tour de To Øl on Saturday, 2 July 2022.

We start the day early and head out from the new Pas Normal Studios Flagship Store and headquarters in Copenhagen. The route is tailored to give you the full experience of cycling in Denmark, including a stop at our Destination Everywhere-van for a light lunch and cheering zone as the Tour de France peloton pass by.

After lunch we ride to the impressive To Øl City brewery set in an old industrial site in the city of Svinninge. Here we'll watch the remainder of the stage on big screens. After the race we'll have a family style dinner and drinks before we transport you and your bike back to Copenhagen.

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GROUP RIDES

Through out the whole month of July, we will be hosting Group Rides to celebrate the Grand Depart and Tour de France. Every Monday at (06:45) and Wednesday (17:15) you can join our Group Rides. Get the full overview further down or visit our Facebook page.

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LOCAL EVENTS & CHALLENGES

Go head-to-head with your friends in our climbing and Time Trial challenges. Our Copenhagen Flagship store will host Wahoo-challenges on our Kickr-bikes as well as fun and challenging events all summer.

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WATCH THE RACES

Join us on the thrilling sprints, punchy hilltop finishes and great alpine mountain stages. We will be showing all stages - of both the Men’s and Women’s Tour De France - from a big screen at our Copenhagen Flagship Store and café. Stop by before your afternoon ride or catch the stage finishes after work. Or come hang out all day to get the full experience.

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