Seoul, South Korea

Opening Hours:

Monday: 12.00-20.00
Tuesday: 12.00-20.00
Wednesday: 12.00-20.00
Thursday: 12.00-20.00
Friday: 12.00-20.00
Saturday: 12.00-20.00
Sunday: 12.00-20.00

Contact Information
171, Gangdong-daero
Seoul, South Korea

+82 10-7116-9020
Send us an email
Or write us on Facebook

The Pas Normal Studios Seoul Flagship Store is located in the Gangdong District next to the Olympic Park on the east side of the city. The store is a hub for cycling culture in Seoul, offering our collections of cycling clothes, group rides as well as our own signature coffee blend from Coffee Collective.

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Weekly Rides & Events

Every week we host rides from the Pas Normal Studios Seoul Flagship Store. We have rides dedicated to various levels, exploring the landscape and challenges around Seoul. The specific days and departure times vary during the seasons, so stay updated on our Facebook page and join us for an unrivalled experience around Seoul.

Interested in becoming a ride leader? Apply here!

Passion for coffee

The coffee at our Flagship Stores is an exclusive roast from Coffee Collective. They share our passion for cycling and are complimenting our growing commitment to sustainability. Learn more about our beans and our relationsship with coffee.

Homegrown Heroes


Beautiful climbing, rolling hills, or a late-night dash around the city. Seoul gives you plenty of opportunities to test your legs. We’ve collected three routes curated by locals for you to enjoy. There’s climbing on the Dongbu 2 Hills, the rolling terrain of the Wild Boar ride or you can explore the city - even at night - on the ride that takes you past the landmark Namsan tower and Downtown Seoul.

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